London Raindance Film Festival

Success story

With more than 30 years behind it, Raindance, one of the 50 essential festivals according to Variety magazine, opened up to applied neuroscience and scheduled several sessions for London residents to put their emotions under our electrodermal activity measurement system.

The impact levels (levels of attention and emotional reaction) of the public were used so that the directors of the different films tested could make modifications, based on emotional intensity, which is very important to attract the public, the viewers, in this case.

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