Product testing
Is your product attractive?
STUDY OF THE PRODUCT CATEGORY, ITS PACKAGING AND ASSOCIATED ATTRIBUTES TO IDENTIFY THE TARGET AUDIENCE AND IMPROVE ITS EFFECTIVENESS BASED ON THE TYPE OF CONSUMER
STUDY THE PRODUCT CATEGORY
Identify the different emotional insights according to the target and determine the aspects that influence the product purchase decision.
ANALYSE A TASTING IN
DETAIL
Determines the most impactful attributes within the various categories of the client’s products.
PROMOTION AND MARKETING
Effective design of promotional drivers to maximise the profitability of your insertions and the channels for each category.
PACKAGING DESIGN
Evaluate the visibility of the packaging, the initial reactions, the attentional impact and the sensations produced in consumers.
PRE AND POST-TEST
PRODUCT
Determine how the product will work and identify its optimal target, improving strategic decision-making.
Maximise the success of your products!
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