Mediaset Spain

Success story

Mediaset España uses our neuroscientific consulting services to implement development strategies for its audiovisual products, with the aim of maintaining its leadership on the grid.

This “new way” of creating fiction consists of applying neuroscience to the sector by carrying out studies where participants are monitored to record their levels of attention and emotion. We are thus able to detect the most impressive moments of each audiovisual piece and obtain objective data from the group.

All of which allows us to determine the plots and characters that arouse the most sympathy in the viewer whilst discarding those that do not, improving the final product.

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