Retail Commerce

Success story

Through the Commerce Innovation Chair, we analyse variables relevant to commerce, in such a way that businessmen, owners of street or neighbourhood establishments, those of a lifetime, have information of interest in order to be able to take decisions and survive in a context increasingly marked by sales in digital spaces.

In this way, we provide neuroscientific technology to study current and potential clients through their physiological responses. The objective: make a diagnosis, propose solutions and apply them so that this sector improves its data, being aware of its weaknesses, but also its strengths and opportunities.

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