{"id":9070,"date":"2023-06-05T07:38:09","date_gmt":"2023-06-05T05:38:09","guid":{"rendered":"https:\/\/sociographlab.com\/product-testing\/"},"modified":"2024-04-30T17:03:31","modified_gmt":"2024-04-30T15:03:31","slug":"product-testing","status":"publish","type":"page","link":"https:\/\/sociographlab.com\/en\/product-testing\/","title":{"rendered":"Product testing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/sociographlab.com\/wp-content\/uploads\/2023\/05\/3.webp&#8221; parallax=&#8221;on&#8221; overflow-x=&#8221;hidden&#8221; overflow-y=&#8221;hidden&#8221; custom_padding=&#8221;||3px|||&#8221; bottom_divider_style=&#8221;wave2&#8243; background_last_edited=&#8221;on|phone&#8221; background_position_phone=&#8221;bottom_right&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||8%||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||30%||false|false&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;10&#8243; custom_padding=&#8221;14%||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;dbeebc5a-728f-4755-8a4e-b4c259abcf09&#8243; text_text_color=&#8221;#1A79BD&#8221; text_font_size=&#8221;29px&#8221; header_font_size=&#8221;95px&#8221; custom_margin=&#8221;|-20%|||false|false&#8221; custom_margin_tablet=&#8221;|0%|||false|false&#8221; custom_margin_phone=&#8221;|0%|||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;6vw&#8221; header_font_size_phone=&#8221;11vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Product testing<\/h1>\n<p>Is your product attractive?<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;c11da31a-477f-4345-96f5-e13551df5f6a&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;#272F44&#8243; header_4_font_size=&#8221;26px&#8221; background_enable_color=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; header_4_font_size_tablet=&#8221;26px&#8221; header_4_font_size_phone=&#8221;17px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;off&#8221; use_background_color_gradient_phone=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4>STUDY OF THE PRODUCT CATEGORY, ITS PACKAGING AND ASSOCIATED ATTRIBUTES TO IDENTIFY THE TARGET AUDIENCE AND IMPROVE ITS EFFECTIVENESS BASED ON THE TYPE OF CONSUMER<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;10&#8243; custom_padding=&#8221;14%||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;1deg&#8221; background_color_gradient_stops=&#8221;#fcfcfc 6%|#eaeaea 41%|#ffffff 76%&#8221; overflow-x=&#8221;hidden&#8221; overflow-y=&#8221;hidden&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;two-col-mob two-col-tab&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; max_width=&#8221;1400px&#8221; custom_margin=&#8221;5%||||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sociographlab.com\/wp-content\/uploads\/2023\/06\/Estudio-categoria-producto.png&#8221; alt=&#8221;Estudio-categoria-producto&#8221; title_text=&#8221;Estudio-categoria-producto&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;78dfd89f-8d7c-4abc-9ba3-74c21f21fbb5&#8243; header_4_font_size=&#8221;16px&#8221; header_5_font_size=&#8221;18px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h5 style=\"text-align: center;\">STUDY THE PRODUCT CATEGORY<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5411c6f0-7620-49fe-85f0-1c94f95f1dfc&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#636363&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center;\">Identify the different emotional insights according to the target and determine the aspects that influence the product purchase decision.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sociographlab.com\/wp-content\/uploads\/2023\/06\/Analiza-detalle-una-cata.png&#8221; alt=&#8221;Analiza-detalle-una-cata&#8221; title_text=&#8221;Analiza-detalle-una-cata&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;78dfd89f-8d7c-4abc-9ba3-74c21f21fbb5&#8243; header_4_font_size=&#8221;16px&#8221; header_5_font_size=&#8221;18px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h5 style=\"text-align: center;\">ANALYSE A TASTING IN<br \/>\nDETAIL<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5411c6f0-7620-49fe-85f0-1c94f95f1dfc&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#636363&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center;\">Determines the most impactful attributes within the various categories of the client&#8217;s products.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sociographlab.com\/wp-content\/uploads\/2023\/06\/Promocion-Comercializacion.png&#8221; alt=&#8221;Promocion-Comercializacion&#8221; title_text=&#8221;Promocion-Comercializacion&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;78dfd89f-8d7c-4abc-9ba3-74c21f21fbb5&#8243; header_4_font_size=&#8221;16px&#8221; header_5_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 style=\"text-align: center;\">PROMOTION AND MARKETING<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5411c6f0-7620-49fe-85f0-1c94f95f1dfc&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#636363&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Effective design of promotional drivers to maximise the profitability of your insertions and the channels for each category.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sociographlab.com\/wp-content\/uploads\/2023\/06\/Diseno-packaging.png&#8221; alt=&#8221;Diseno-packaging&#8221; title_text=&#8221;Diseno-packaging&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;78dfd89f-8d7c-4abc-9ba3-74c21f21fbb5&#8243; header_4_font_size=&#8221;16px&#8221; header_5_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 style=\"text-align: center;\">PACKAGING DESIGN<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5411c6f0-7620-49fe-85f0-1c94f95f1dfc&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#636363&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center;\">Evaluate the visibility of the packaging, the initial reactions, the attentional impact and the sensations produced in consumers.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sociographlab.com\/wp-content\/uploads\/2023\/06\/PrePost-producto.png&#8221; alt=&#8221;PrePost-producto&#8221; title_text=&#8221;PrePost-producto&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;78dfd89f-8d7c-4abc-9ba3-74c21f21fbb5&#8243; header_4_font_size=&#8221;16px&#8221; header_5_font_size=&#8221;18px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h5 style=\"text-align: center;\">PRE AND POST-TEST<br \/>\nPRODUCT<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5411c6f0-7620-49fe-85f0-1c94f95f1dfc&#8221; 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