{"id":9034,"date":"2023-05-16T09:29:43","date_gmt":"2023-05-16T07:29:43","guid":{"rendered":"https:\/\/sociographlab.com\/retail\/"},"modified":"2024-05-02T13:24:30","modified_gmt":"2024-05-02T11:24:30","slug":"retail","status":"publish","type":"page","link":"https:\/\/sociographlab.com\/en\/retail\/","title":{"rendered":"Retail"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/sociographlab.com\/wp-content\/uploads\/2023\/05\/1.webp&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_right&#8221; overflow-x=&#8221;hidden&#8221; overflow-y=&#8221;hidden&#8221; custom_padding=&#8221;||3px|||&#8221; bottom_divider_style=&#8221;wave2&#8243; background_last_edited=&#8221;on|phone&#8221; background_position_phone=&#8221;bottom_right&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; 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_module_preset=&#8221;dbeebc5a-728f-4755-8a4e-b4c259abcf09&#8243; text_text_color=&#8221;#1A79BD&#8221; text_font_size=&#8221;29px&#8221; text_line_height=&#8221;1.1em&#8221; header_font_size=&#8221;95px&#8221; custom_margin=&#8221;|-20%|||false|false&#8221; custom_margin_tablet=&#8221;|0%|||false|false&#8221; custom_margin_phone=&#8221;|0%|||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; text_font_tablet=&#8221;&#8221; text_font_phone=&#8221;&#8221; text_font_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;6vw&#8221; header_font_size_phone=&#8221;11vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Retail<\/h1>\n<p>Do you know how your customers feel at the point of sale?<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;c11da31a-477f-4345-96f5-e13551df5f6a&#8221; header_4_font=&#8221;Lato|700||on|||||&#8221; header_4_text_color=&#8221;#272F44&#8243; header_4_font_size=&#8221;26px&#8221; background_enable_color=&#8221;off&#8221; header_4_font_size_tablet=&#8221;26px&#8221; header_4_font_size_phone=&#8221;17px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;off&#8221; use_background_color_gradient_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Improve the experience by measuring the consumer at the point of sale online and offline<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.2&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;10&#8243; custom_padding=&#8221;14%||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;1deg&#8221; background_color_gradient_stops=&#8221;#fcfcfc 6%|#eaeaea 41%|#ffffff 76%&#8221; overflow-x=&#8221;hidden&#8221; overflow-y=&#8221;hidden&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;two-col-mob two-col-tab&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; max_width=&#8221;1400px&#8221; custom_margin=&#8221;5%||||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sociographlab.com\/wp-content\/uploads\/2023\/06\/Cuantifica-percepcion-ADN.png&#8221; alt=&#8221;Cuantifica-percepcion-ADN&#8221; title_text=&#8221;Cuantifica-percepcion-ADN&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;78dfd89f-8d7c-4abc-9ba3-74c21f21fbb5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 style=\"text-align: center;\">QUANTIFY THE PERCEPTION OF BRAND DNA DURING THE CUSTOMER JOURNEY<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5411c6f0-7620-49fe-85f0-1c94f95f1dfc&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#636363&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Identify and quantify the impact of consumers&#8217; perceived DNA values \u200b\u200bon the experience<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sociographlab.com\/wp-content\/uploads\/2023\/06\/Potencia-experiencia.png&#8221; alt=&#8221;Potencia-experiencia&#8221; title_text=&#8221;Potencia-experiencia&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;78dfd89f-8d7c-4abc-9ba3-74c21f21fbb5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 style=\"text-align: center;\">BOOST THE EXPERIENCE BY IDENTIFYING KEY ELEMENTS AND DRIVERS<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5411c6f0-7620-49fe-85f0-1c94f95f1dfc&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#636363&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Analysis of the layout and elements (windows, shop assistants, POS&#8230;) to identify the drivers and brakes of the experience<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sociographlab.com\/wp-content\/uploads\/2023\/06\/Mide-eficacia-implantaciones.png&#8221; alt=&#8221;Mide-eficacia-implantaciones&#8221; title_text=&#8221;Mide-eficacia-implantaciones&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;78dfd89f-8d7c-4abc-9ba3-74c21f21fbb5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 style=\"text-align: center;\">MEASURES THE EFFECTIVENESS OF IMPLEMENTATIONS AND COMMUNICATION<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5411c6f0-7620-49fe-85f0-1c94f95f1dfc&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#636363&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Evaluation of the effectiveness of the different communication formats and elements at the point of sale.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|24px|24px|24px|24px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sociographlab.com\/wp-content\/uploads\/2023\/06\/Evalua-impacto-producto-PV.png&#8221; alt=&#8221;Evalua-impacto-producto-PV&#8221; title_text=&#8221;Evalua-impacto-producto-PV&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;78dfd89f-8d7c-4abc-9ba3-74c21f21fbb5&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 style=\"text-align: center;\">EVALUATE THE IMPACT OF THE PRODUCT AT THE POINT OF SALE<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5411c6f0-7620-49fe-85f0-1c94f95f1dfc&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#636363&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Measurement of the product elements according to the marketing mix (Packaging, Price, Promotion and Placement)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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